News and Ideas

Solve 4 painpoints for outdoor heating customers

Solve painpoints around the cost, look, storage needs and set up of outdoor heating for retail customers.

Here, we’re helping La Hacienda retailers tackle shoppers’ 4 most common problems and find their ideal outdoor heating solution in-store.

1. What’s the cost?

With cost a driving factor for bigger ticket purchases like electric heaters and related accessories, we recommend using the La Hacienda energy calculator to help customers work out the running costs.

Use the dropdown menu to select the product and input a number of hours then press calculate to see the cost.

You can easily share the link to the calculator with customers should they want to check back later, and don’t forget the bookmark!

2. Does it look good?
Garden lovers don’t just want to their outdoor heaters to be warm – they want them to look good too.

With the right point-of-sale, give customers the chance to look, feel and try out features and benefits for themselves so they can imagine how the heater will fit into their own style at home.

We have a range of powerful outdoor heating POS – get in touch with your usual sales manager today to see what’s available for 2024.

3. Does it take up lots of space?
Space is at a premium in homes and gardens alike, so products that fold down or store easily are especially appealing.

Hanging heaters are a great option requiring no space on the ground; tabletop and portable heaters lift easily out of the way.

Including an educational display in store like the one shown here is a great way to demonstrate how outdoor heating can be cleverly positioned out of the way without losing any directional heat – we also recommend setting up an interactive scene where people can sit down and feel the benefit.

4. Is it easy to set up and simple to use?
Setting up an interactive display helps shoppers get a feel for how they’ll set up a product in their own space.

Where retail teams are familiar with the product, demonstrations to show ease of use – setting up, positioning, choosing a setting – can be a great way to build customer trust and confidence in their purchase.

For outdoor heating, having a working demonstration to show off the power of infrared heat could be particularly impressive. Learn more about how efficient electric heating is with our quick guide.

Rely on the La Hacienda merchandising service

Don’t forget, our merchandising service is now available with La Hacienda orders.

The team will deliver, unload and arrange your stock into inspiring displays that show off features, benefits and unique selling points – designed to help customers easily understand how the products work and look in real gardens.

Learn more about the merchandising service today or get in touch with your usual sales manager to place your outdoor heating order now.

Don’t forget, you can stay up to date with news and offers by signing up below to the newsletter and connecting with La Hacienda on Linkedin.

Are you a garden lover looking to buy La Hacienda outdoor heating? Find your nearest stockist today.